Tuesday, March 31, 2009

Half-Page Ad draft

Here is a .jpg (the .pdf doesn't suffer from fuzziness) of the half-page ad I came up with yesterday. Ron was busy with his computer, so I poked at Photoshop instead of InDesign. (We moved our licensed copy of Photoshop CS3 to my iFruit, since Ron's got CS4 on his machine now). Ron tweaked it for black-and-white, but i figured I'd post the color version here.

I tried to keep in mind the main messages of "The Non-Designer's Design Book", which can be summarized with the acronym CARP (yeah, I tent to flip the A and the R) for Contrast, Alignment, Repetition, and Proximity, as well as advice such as that you should get rid of half the words, then get rid of some more.

As an example of the contrast item, I don't normally like serif fonts, but to get healthy contrast with the sans-serif font used for "tter Necessities", a serif font was the way to go. And whattya know, it actually looks good. Maybe those perfeshunals do know a thing or three. I invoked repetition to get rid of three different fonts for Modern, Steampunk, and Medieval, which I was guilty of using at first.

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